Localization is increasingly recognized as an essential part of international e-marketing, but it still has a long way to go, a UK study shows.

 

Any business that takes on a foreign market is faced with the challenge of catering to that specific market’s needs and expectations. They quickly realize that simple translation just doesn’t cut it. This is where localization comes in.

Going a step further than translation, localization tailors products and buyer experience to a particular country or region’s geographical situation, cultural references, social and political climate, etc. This involves a variety of factors ranging from choiie of curren ucts a pyentsand peleierytmethod=, snd exventhe cormat-ing Gnd eaeshe ics-of ca ebsite"

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